The pioneering glassmaker Riedel recently held tutored tastings at the Royal Horticultural Halls’ Lindley Hall and Westminster Kingsway College for over 500 guests.
Attending event organisers, sommeliers and those with a passion for wine were keen to learn about the importance of the relationship between the shape of the glass and taste of wine from 11th CEO Maximilian Riedel, the ultimate authority on the subject.
Managing Director, RSN UK, Riedel Steve McGraw said “it cannot be underestimated how much the shape of a glass can affect the smell and taste of wines. Some wines won’t come across well in a certain shape but will sing in another. Our tastings ensure that everyone experiences the same thing at the same time whilst being expertly led by our CEO.”
He continued “These events are so important to the events and hospitality industries. It is only by tasting in this tutored way that people can truly understand how to make their events and hostelries magnificent; by showcasing wines in the most ideal glassware.”
The tastings comprised four glasses with four wines on tasting mats advising people what to do and when. Guests were guided to each glass along with tasting foods such as chocolate and strawberries that can also impact the experience.
Diane Worcester, venue sales executive, Royal Horticultural Halls said “it’s a fascinating science to appreciate how this works. It is certainly true and something organisers will gain benefit from understanding. It might seem like a small thing, but it can make the difference between a good and a great event.”
This is the third time Riedel has used the Lindley Hall for its large face to face events.
McGraw concluded “We love using the Lindley Hall for its accessibility and central location, plus it lends itself to our brand and heritage in a number of ways. The architecture, the clean interior and lighting enhances the event. Guests can enjoy being in an impressive venue and concentrate purely on the subject in hand.”
Riedel was the first glass manufacturer to discover the relationship between taste and glassware in the 1950’s. In the 70’s research began with winemakers and sommeliers with Riedel designing glasses around specific grape varietals and wine styles which continues to this day.